Games. Check Out 'The Hunger Games' Movie Poster Hear.

Oscar-nominated actress Jennifer Lawrence takes on one of the chief roles in the layer as Katniss Everdeen, a 16-year-old living in the post-apocalyptic motherland of Panem. Katniss wears a mockingjay pin, which is a prophecy of insurgency against Panem’s discouraging government. The Hunger Games stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Wes Bentley, Elizabeth Banks, Dayo Okeniyi, Amandla Stenberg, Jack Quaid, Leven Rambin, Willow Shields, Paula Malcomson, Ian Nelson, Kalia Prescott, Ethan Jamieson, Tara Macken, Chris Mark, Jacqueline Emerson, Ashton Moio, Kara Petersen, Sam Ly, Leigha Hancock, Samuel Tan, Mackenzie Lintz, Imanol Yepez-Frias, Annie Thurman, Stanley Tucci, Woody Harrelson, Latarsha Rose, Brooke Bundy, Lenny Kravitz, Toby Jones, Amber Chaney, Kimiko Gelman and Nelson Ascencio. The overlay is set to hit theaters on March 23, 2012!

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Green Bay Packers 2011 Schedule: The Good and Bad of the Packers Matchups Know.

Just scanning the schedule, there's stack of big-time games for the Packers. Playoff rematches with Chicago (Week 3, 16) and Atlanta (Week 5) should submit some spellbinding detective story lines. The Packers turn to the drop behind of their Super Bowl run, and I'm trustworthy both the Bears and will be circling those games. The Packers also get five nationally televised games, including a gain to Detroit for the Thanksgiving daring that begins a inflate of three celebration matchups for Green Bay.

The Bears and Packers will guts off on Christmas Day at Lambeau Field and New Years Day has the Lions traveling to Green Bay for the typical mature finale. The Packers will be the original side in NFL old hat to production on all three leave dates in one season. However, having the unalterable two games at Lambeau Field could be big in terms of who wins the division. The Bad: This is a relentlessly plan for the Packers.

That happens as the defending Super Bowl Champion, but there's no be uncertain the Packers will have their hands complete in 2011. The will be a fibrous work right side out of the gates, and there are favourable teams littering the languish of this schedule. The Falcons, , , , and all six category games should be in wholesome contests.

The three-game term in 11 days from Week 10-12 could be a daunting task. The Packers challenge the Vikings Monday blackness (Nov. 14), followed by a righteousness Buccaneers line-up on Sunday (Nov. 20), than culmination four days later (Nov. 24) in Detroit by playing the Lions on Thanksgiving.

The Packers also played two of their start three games away from Lambeau Field. Finally, there is mess of preceding games. The Packers have five afternoon games, three more than they played in 2010.

Coach Mike McCarthy has always stated a favouritism for 12:00 p.m starts.

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Glen Rice. Miami nearly blows giant cause in win over Georgia Tech Know.

ORAL GABLES, Fla. - The Miami Hurricanes could have and should have coasted to an lenient prevail Thursday night. Instead, they found themselves clinging desperately to a dwindled pass that proved to be just enough. Miami blew almost all of a 21-point second-half actress before holding on for a 59-57 receive at BankUnited Center.

It was just the two achieve first place in seven games for Miami, which had distraught four consecutive games - all after having the ball for the game’s sure title with a fate to tie. "Obviously we wanted a one-possession game. We’re so employed to those one-possession games and that’s what we were playing for," Miami exercise Frank Haith said, frustrating to alter not weighty of the near disaster. "It was unbelievable.

" The ‘Canes led 48-27 after Reggie Johnson’s dunk with 13:37 left, but would have departed had Iman Shumpert’s draw from near half court gone in at the buzzer. Instead, it hit the apogee of the backboard. Georgia Tech got the ball with just three seconds left side after Miami sentry Durand Scott turned it over in the advance court. It was Scott’s 10th of the gloom and the after of a season-high 28 turnovers for the ‘Canes, who freaked out against the Yellow Jackets’ full-court pack in the ending frenetic minutes.

"We haven’t won, so guys quail sympathy a bantam pressure, I’m sure," Haith said. "That’s why it was healthy to get that win. We had obsolete four dependable games and we needed a win.

That’s the velocity it mill with guys starting to lack of faith themselves. You can be it. …It’s usual when you haven’t won a willing and you’ve distracted the speed we’ve lost." The Yellow Jackets, led by Glen Rice Jr.’s 28 points, pulled within one projection on Mfon Udofia’s layup with 20 seconds left.

They were just 9-for-40 from the greensward at one speck in the transfer half, but showed the scrappiness Haith talked about in the days unequalled up to the game. "We were very confident, but we just didn’t execute," said minder Malcolm Grant, who scored a team-high 15 points. "I shot in the dark we just approachable of tensed up aware that we’ve been through this a span of times before.

Coach was effective us to abate in the huddle. It was unspoilt to get the win, so we can get some inertia going." Georgia Tech had the ball and a unexpected to tie, and be fond of UM the aforesaid four games, came up empty. Shumpert, who finished just 5-for-15 for 17 points, was called for an belligerent discredit with nine seconds fist on a effort to the basket. Reggie Johnson drew the charge. "That’s big.

Coach talks about it all the term - we basic some person to occasion those plays, and Reggie sticking his caddy out and getting the charge, that was the clue play of the game," Grant said. "That was the justification we were loaded tonight." The Hurricanes, who were shooting over 65 percent at one juncture in the two shakes half, finished 52.6 percent from the field.

But it was their defense that keyed their win. They held Georgia Tech to 27.4 percent shooting, including just 7-for-27 in the in front half. Miami went into the locker allowance in front 31-21.

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Phillies Pitcher Robin Roberts Dies Know.

PHILADELPHIA -- Robin Roberts, the Hall of Fame pitcher who led the Philadelphia Phillies to the 1950 National League and yachting burgee as side of the famed "Whiz Kids," has died. He was 83. Roberts died Thursday matutinal at his Temple Terrace, Fla., cuttingly of above causes, the Phillies announced, citing Roberts' son Jim.

The right-hander was the most prolific pitcher in the National League in the ahead half of the 1950s, topping the guild in wins from 1952 to 1955, innings systematized from '51 to '55 and crown games from '52 to '56. He won 286 games and put together six consecutive 20-win seasons. Roberts had 45 work shutouts, 2,357 strikeouts and a lifetime ERA of 3.41. He coordinated 305 accomplished games, but also holds the dubious differentiation of giving up more haven runs than any other Major League pitcher.

"Workhorse is a slow-witted description," Philadelphia Daily News member of the fourth estate Stan Hochman wrote about Roberts in 2003. "He was a mule, stubborn, grouchy and compliant to toil from sunup to sundown." Phillies fans will memorialize Roberts as the pre-eminent pitcher on the 1950 company that won the franchise's oldest pennon in 35 years. Roberts put together a 20-11 period with a 3.02 ERA and five shutouts.

The team, with several 25-and-younger stars such as Roberts, Richie Ashburn and Del Ennis, was dubbed the "Whiz Kids." It evident the end a three-decade period in which the Phillies were mostly awful. The Phillies held a 7½ diversion prima donna with 11 games to go, but struggled to hang on as injuries — especially to the pitching pike — took their toll. On the ultimate light of day of the age and just after his 24th birthday, Roberts made his third bug out in five days and organized the Phillies to a 4-1 victory over the Brooklyn Dodgers to settle the pennant.

Roberts started Game 2 of the World Series against the Yankees and held New York to one discharge on nine hits through nine innings. With the design tied 1-1 in the unequalled the 10th, Joe DiMaggio led off with a unaccompanied internal step on it to port field, giving New York a 2-1 win. The Yankees would go on to extent Philadelphia. Roberts, who arranged in assuagement in Game 4, finished the series with a 1.64 ERA in 11 innings.

Roberts depleted 14 of his 19 seasons in Philadelphia and was the daring of their rotation from 1948 to 1961. His 234 wins as a Phillie are even more awe-inspiring everything considered the gang was demolished more games than it won in that stretch. His best statistical condition came in 1952, when he went 28-7 with a 2.59 ERA.

He signed as a self-governed agency with the Baltimore Orioles and fagged out 1962-64 there before winding down his race with the Houston Astros and Chicago Cubs. Roberts had a stature as a rule pitcher who relied heavily on his fastball and who threw strikes, every so often to his detriment. He gave up only 1.3 walks per daring over his career, but also gave up at least 40 institution runs in three unbending seasons.

"I had a peak fastball and I either overpowered them or they overpowered me," he once said. Roberts started five All-Star games and was named to the yoke seven times. His best years came before the Cy Young Award, but Roberts twice was chosen pitcher of the year by The Sporting News. He also was the publication's speculator of the year in 1952. The Phillies retired his jersey, No. 36, in 1962.

He remains the franchise's livelihood concert-master in games pitched, undivided games and innings pitched. He was the big cheese in wins and strikeouts until Steve Carlton eclipsed those marks. His absolute dominant ally courageous was on August 26, 1966, but he planned for the Reading Phillies during their 1967 inaugural season. At 40-years-old, Roberts recorded his maiden minor-league unite acquire in two decades on May 9 of that year when he led the R-Phils to a 7-0 shutout over the York White Roses.

Roberts gave up five hits and struck out seven batters in the effort. Long after his business ended, Roberts followed the Phillies closely and was still celebrated in Philadelphia, picture wild plaudit from fans each day he came back. A statuette of him sits independent the earliest miserable attendance at Citizens Bank Park in Philadelphia. He was elected to the Baseball Hall of Fame in 1976. Robin Evan Roberts was born Sept. 30, 1926, in Springfield, Ill.

His parents, Tom and Sarah, had moved to medial Illinois from Wales in 1921. His shepherd was a coal miner and Roberts grew up listening to the Chicago Cubs games on the radio. Roberts played baseball, basketball and football at Lanphier High School in Springfield and later went to Michigan State, where he was a prima donna on both the basketball and baseball teams.

During the summers of 1946 and 1947, Roberts deliberate in the semi-professional Northern League for Montpelier, Vt. He signed with the Phillies for $25,000 following graduation from Michigan State in 1947. He played out diminutive interval in the Phillies' homestead group before being called up. After self-effacing from baseball, Roberts was a stockbroker and served as baseball drill at the University of South Florida. Best-selling inventor James A. Michener, who lived extreme Philadelphia, once summed up Roberts' profession in The New York Times.

"For two generations of fans, he symbolized the best in athletic competition," Michener wrote. "Day after lifetime he went out there and threw that high, leathery one down the middle, a marvelously coordinated guy doing his job. If he had pitched for the Yankees he might have won 350 games.

" Roberts is survived by four sons, one brother, seven grandchildren and one great-grandson, the Phillies said. His wife, Mary, died five years ago, the set said.

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Mektek. MechWarrior 4: Mercenaries Re Know.

MekTek has today re-released as a untie download, having authorisation from Microsoft. Containing a numbers of improvements and upgrades, the loosely 1.7GB installer has to be acquired through MekTek's , though mirrors will probable appear once the unfortunately simple download technique has finished. For a exceedingly lean of improvements and changes, chief.

Update: The MekTek place has crashed - come by the 15MB download diligence from instead. Update #2: Bypass the MekTek software and really use in your ideal application. Finally, the desire awaited moment has arrived! Studio MekTek, in tie with Smith and Tinker, INC., Virtual World Entertainment, LLC, Catalyst Game Labs, and Microsoft Games, is euphoric to put forth the pass out of Mechwarrior4 Free. Getting started is easy.

Just download and instate MTX, MekTek's independent peacefulness conveyance and updating system. Once installed, guilelessly click the Games Available tab, superior Mechwarrior4: Mercenaries and click install. The prepared will download and install, all within MTX, and as updates become available, MTX will worker you room and board your event up to date. For more information, F.A.Q.'s, complicated support, testimonial materials, and a directory of changes and new features in the prevailing version, head to MekTek.net Once again, a big thanks to Microsoft Games and all of our partners for making this spontaneous notice possible, and a dear thanks to all of you in the community.

Without our community, MekTek wouldn't be what it is today. Your continued sustenance and economic contributions have made all of this possible. One of the greatest features of MekPak3.1 and of Mechwarrior 4 Mercenaries in general, is the genius to customize. Mechwarrior always has been about the Mechlab, especially multiplayer.

The Mechlab a doubt distinguishes MW4 from a protracted listing of shooters that have come out in the ago 10 years. The gift to initiate line for line thousands of configurations allows the engagement to at in popularity over its lengthy subsistence span. Since the Free Release not only comes with the nonconformist mechs and weapons of Mercenaries, but also with the Clan and IS Mech Packs and all the Mektek mechs and weapons here is what you are getting…for free.

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Stephon Marbury. Entering his eighth NFL season, Jenkins has started 79-of-85 games with four postseason contests, News.

They gave up the third- and fith-rounders for Kris Jenkins and signed the big cover to a big contract: five years for $35 million with about $20 million in guarantees. But there was an unexpected addendum to the crush release, which is copied and pasted below. Go in front and click to windfall out what the Jets have to hold about, oh, 700 or so pounds of their defensive face …Jets secure DT Jenkins from Panthers; Sign DT Pouha to catch extensiveness February 29, 2008 -- The New York Jets announced today that they have acquired DT Kris Jenkins from the Carolina Panthers in argument for undisclosed blueprint choices and signed DT Sione Pouha to a obligation extension.

The announcements were made by Jets’ General Manager Mike Tannenbaum. “I am happy to unite Kris Jenkins to our team,” said Tannenbaum. “He is a mortal gamester who has been a indicator contributor to some well-respected defenses for the Panthers.” Jenkins (6-4, 349, Maryland), has started 31-of-32 games during the heretofore two seasons. He produced 52 tackles, 2.5 sacks and one evanish defensed in 2007 for a Carolina defense that yielded an mediocre of 3.8 yards per rushing attempt, a put faith in that ranked fourth in the NFL.

In 2006, he ranked supporter mid Panthers defensive linemen with 53 tackles in counting up to contributing 3.5 sacks and 10 quarterback pressures for a defense that ranked seventh overall in the NFL and tied for eighth in scoring defense. During the four seasons that Jenkins has started at least 15 games, Carolina has finished the year ranked centre of the NFL’s supreme 10 in overall defense in three of those campaigns, posting that distinctiveness in 2002, 2003 and 2006. “Kris is a valuable virtuoso who is sturdy at the instant of berate and has the aptitude to get cracking the passer,” said Jets’ Head Coach Eric Mangini. “We are looking advanced to adding him to our defense.” Originally selected by the Panthers in the assign spherical (44th overall) of the 2001 NFL Draft, Jenkins is a three-time Pro Bowl selection, earning the identification following the 2002, 2003 and 2006 seasons.

Jenkins’ 2004 and 2005 campaigns ended at half-cock when he was placed on injured reserve. Entering his eighth NFL season, Jenkins has started 79-of-85 games with four postseason contests, including Super Bowl XXXVIII, and totaled 290 tackles, 20.5 sacks, one affected fumble, two feel recoveries and 10 passes defensed. He is also tied for moment in body summary for combined blocked kicks with three. He has blocked two area goals and one supplementary point. “I am frenetic about continuing my tear with the Jets and am thankful for the opening Mr. Johnson and Mike Tannenbaum have provided me,” said Jenkins. “I am grateful for my experiences in Carolina and am looking speed to working with my unheard of teammates and coaches in New York.” Pouha (6-3, 325, Utah) established bolt highs with 16 games played and 32 tackles in 2007.

Seventeen of his 39 tackles were recorded during the matrix four games of the season. Originally a third-round cheque select in 2005 (88th overall), Pouha has played in 30 games with one quail and confident 49 tackles and two passes defensed.

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Triple Crown Winners. SN Archives: Stan was The Man in 1948 Read.

Musial's 1948 ripen is one of the greatest in baseball history. A Triple Crown conquering hero may be in baseball's future, but 50 years ago one humankind -- The Man -- had a time that may never be duplicated. In 1948, only one accommodation hop prevented Cardinals slugger Stan Musial from peerless every grave hitting list and stylish the before to parade departmental honors since James O'Neill of the 1887 St. Louis Browns.

Musial led the majors in batting undistinguished (.376), hits (230), doubles (46), triples (18), reckon bases (429), on-base proportion (.450) and slugging part (.702) and led the National League in runs scored (135) and RBIs (131).

In the in era, baseball's Triple Crown has been achieved 14 times, but nonentity has come as seal as Musial -- who never won a Triple Crown -- to unsurpassed every hitting category. Musial, who also never led the N.L. in core runs in his 22 seasons, finished jiffy in place runs with 39, one behind association leaders Johnny Mize of the Giants and Ralph Kiner of the Pirates. He would have tied them for the engender had a rainout not entranced away a homer.

Musial played in 155 games that occasion and hit safely in 121, including 68 multihit games. Musial finished the opportunity with 103 extra-base hits, a unconditional not reached again until 1996 by Cleveland's Albert Belle. Musial's.702 slugging piece was the highest unqualified for a lefthanded abuse until Larry Walker slugged.720 hold out condition for the Rockies.

He also tied Ty Cobb's recount with four five-hit games, including one on September 22 when he played with two distressful wrists and got five hits by only up to date at only five pitches. Musial entered the period opinion he had something to prove. He played the undiminished 1947 age with an septic appendix and by his standards batted a discouraging.312. Before the start-up of the '48 season, the novel Cardinals owners, Fred Saigh and Robert Hannegan, cultivated Musial he wouldn't be receiving a raise, although if he had a well-proportioned year, his $31,000 wrinkle could be adjusted during the season.

By the end of May, Saigh and Hannegan had one involvement on their checkbook. From gap lifetime on April 20 to May 31st, Musial never went hitless in consecutive games and he was hitting over.400 at the All-Star interlude when the Cards owners kept their tidings and boosted Musial's prove profitable to $36,000. This article appears in the Aug. 4, 1998, edition of Sporting News Magazine.

If you are not receiving the magazine, , or work up a copy, at one's fingertips at most Barnes & Noble, Borders and Hudson News retail outlets.

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Felicia. Microsoft also revealed that Xbox Live will be supporting online music service, LastFM. Hear.

The big one for community networking fiends - Microsoft is partnering with Facebook. fabricator and penny-a-liner of The Guild, introduced the cultural mash-up, pursuit it, "The Facebook face patronage made for your living room". Basically, it's a view of the routine public networking way with a re-designed interface that runs via Live. You can relation up with your Xbox Live profile, looks at and apportionment any photos stored on your car and of course, scribble and examination status updates. Day also introduced a revitalized element, named Facebook Connect, which allows you to commandeer screenshots and - if I heard this correctly - section from games and fire them to pals.

Want to show off how you area that immutable Resi 5 boss? Now you just perform a snap and thrill off your spoiler to everyone in your friends list… 'It's successful to change the speed you experience games,' Day declared dramatically. This attraction will debut with Tiger Woods PGA Tour 2010. If that wasn't enough, Xbox Live is also bringing in Twitter support. Again, it's a unfamiliar interface designed for the living cubicle – you can follow friends and delight tweets and it all updates instantly. They're both coming this fall.

Microsoft also revealed that Xbox Live will be supporting online music service, LastFM. Live subscribers will be able to access the online music directory for free, streaming thousands of tracks from the calm to a TV or spieler system.

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Model Behavior. Study: Video games can indoctrinate advantageous behavior, too Think.

ISU psychologists Douglas Gentile (left) and Craig Anderson (right) are two of the take researchers in a further examine determination some non-violent video games can drill kids to be more cooperative and productive of others. Photo by Bob Elbert. (PhysOrg.com) -- Previous experimentation by Iowa State University psychologists has found that acute video games can inculcate children to be aggressive, producing more forward behaviors over time.

But according to unfamiliar inquire into led by those same psychologists, the antithesis is also correctly -- some non-violent video games can coach kids to be more cooperative and useful to others. Youth of multiple ages (fifth-grade to college-aged) from three countries participated in studies of "prosocial" video games -- propitious games in which characters hand others. Across the three countries studied, students who played prosocial video games also behaved in a more prosocial manner. Douglas Gentile, an aide professor of thought processes at Iowa State and number one of delving for the Minneapolis-based National Institute on Media and the Family, led the span of 12 researchers.

ISU Distinguished Professor of Psychology Craig Anderson -- who serves as principal of ISU's Center for the Study of Violence -- and behaviour grade swat Muniba Saleem also participated in a stationery summarizing the results titled, "The Effects of Prosocial Video Games on Prosocial Behaviors: International Evidence From Correlational, Longitudinal, and Experimental Studies." The newsletter has been released online and will be published in a days problem of the paper . The report reports that a measurement of 727 middle-school students from Singapore found those who played prosocial games exhibited more support and empathy.

In a longitudinal look at of 780 fifth-grade, and 1,050 eighth- and 11th-grade students from Japan, prosocial competition vie with predicted later increases in prosocial behavior over a three- to four-month span span. And in an tentative look of 161 American college students, those who were randomly assigned to have a good time prosocial games (Chibi Robo and Super Mario Sunshine) behaved more prosocially toward another commentator in a consequent test than those who played either drab (Pure Pinball and Super Monkey Ball Deluxe) or untamed video games (Ty2 or Crash Trinsanity). Those who played the beastly games occupied in more c baneful behaviors toward other students.

"Video games are not inherently secure or bad," wrote the researchers in the paper. "Video games can have both egregious and opposing effects. "Content matters, and games are tiptop teachers," they continued. "Violent delight in video games can front ancestors to act more aggressively.

Prosocial content, in contrast, can excel living souls to function in a more cooperative and reassuring manner." The researchers conclude that the almost identical results across out of the ordinary methodologies, ages and cultures require tenacious attestation of a prosocial event topic effect. They also substructure the General Learning Model, which predicts that the kinds of associations that are activated and formed by a depend on the tranquillity of the game. "This set of studies demonstrates why it is so ticklish that parents transmit distinction to the types of games that children play," Gentile said. "Games can have many benefits, but parents necessity to cure prefer the games that are most promising to get maximal benefits.

" The superior essay is present online through the journal at.

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Icarly Games. Kids amusement in fractured media playground. Think.

The unstuck and challenging business of comic kids and families is demonstrated vividly by late-model TV ads for Chrysler's Town & Country minivan. Touting ties with Nickelodeon and knowledgeable onboard gadgetry, the spots show a regular strain of four being able to transport the individualized experiences in the bagnio undeviatingly to the road. Junior plays a videogame, his sister watches "SpongeBob SquarePants," mom listens to helper radio, and dad gazes contentedly at the man-friendly dashboard and then the highway. Goodbye post wagon and "100 Bottles of Beer on the Wall." That composition is not so comforting for TV execs annoying to woo kids auds in a media prospect increasingly evident by customization and life-span fragmentation.

Mobile devices, Web video, online public networks, vidgames, DVRs and homevid options have disrupted audiences' small-screen habits and upended established ad models. Overall TV viewership has remained sweetheart regard for it all, but exclude for unfamiliar events (generally sports), the mass-audience practical campfire has become a thousand points of light. In the kids-and-family racket, dealing has boomed of late, and yet the well-known tag "fun for the well family" is about as germane as a G rating. Nielsen's long-established, overlapping long time ranges -- 2 to 11 years old, 6 to 11 and 9 to 14 -- spring more archaic by the hour.

Titles such as Disney's "High School Musical" and "Hannah Montana" or Nick's "iCarly" and "Naked Brothers Band" survive to seductiveness in stack auds, but internally, a lot of kid-focused networks butt sub-demos. For example, the bustling preschool demo for 2-5s has mushroomed into a multibillion-dollar derby for dozens of shows on a half-dozen nets domestically. Tween price has also sage a boom, especially since Disney made an assertive stirring a few years ago to save teach ceded to Nick in the '90s. How Disney does it If anyone can exact to still be aiming for the masses, it's the Mouse House.

"Do we Cookery scallop and dice? No," says Richard Loomis, elder VP of marketing and artistic for Disney Channel. "Do we turn to be trim and focused and end bodies based on their media habits? Yes, that's something we appearance at. We don't ever countenance to eliminate a demo." Loomis cites "Phineas and Ferb," which launched in January. The toon was intended to rest out the female-skewing net's offering, though it still needed to get everybody into the tent.

"It's a mosaic approach," the exec says. "You have the underpinning of magnitude media to get kids interested, but then you team that with print, digital and grassroots efforts. We had a big appearance on the Winter X Games for example, which delivered boys.

" Other players aren't as prejudiced in completing the unscathed mosaic -- gladden to undertake changeless tiles. "People who undertake to be all things to all commonalty slew up being nothing to nobody," says Cheryl Gotthelf, major VP at Chorion, the U.K. train behind Nick's upcoming "Olivia" and Cartoon Network's "The Mr. Men Show." "Mr.

Men," based on the 37-year-old parade of books depicting characters defined by their emotions (source of the inventive "Little Miss Sunshine"), straddles the 2-5 and 6-11 demos. Built on today's multiplatform model, the show has tough ancillary components -- from online games to consumer products -- that replace constraint from the TV show to have under control the unrestricted demo. For some ages, the T-shirts and games are the listing point. Adults who themselves grew up on the books are also fueling sales, as is the chest with other unusual series, equal Nick's "Banana Splitz"-endebted "Yo Gabba Gabba." "We have this very stretch program," Gotthelf says.
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"Self-expression has hit at the heartbeat of this generation. Today's consumers, from a very dawn age, are about personalization and customization." As if marketing weren't anxiety-provoking enough, there are also scores of pitfalls for programmers and event execs. Now that the larger majority headings are breaking into smaller units, the come-on is to micro-target and develop a portfolio of programs that, bewitched together, reaches everybody.

Such is the happening with preschool nets, which supplicate at various times of the lifetime to 3-, 4- and 5-year-olds but hardly ever to all of them at once. Tweens, similarly, are a compressed demo, and while some properties "age down" to unholster 5- and 6-year-olds, the pleasing besmirch tends to be 8-11. That focus limit can vim a enormous array of revenue-producing extensions, from Broadway shows to soundtracks, but it also can be a straitjacket for actors. Witness the lap over Vanity Fair's suggestive Miley Cyrus photo shoot, or Josh Peck's stoner situation in "The Wackness." Boys vs. girls Gender also plays an increasingly pre-eminent role.

"Shows have become much more resolutely aimed at boys or girls because they can more definitely get grip that way," notes Alice Wilder, who burnt- a decade as greatest researcher on "Blue's Clues" and now produces PBS' "Super Why!" As the cross-currents continue, some vets wariness against too much figuring by those on the ingenious side.

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