Portable chairs are just party of a strip of accessories and customary gadgets that Living XL has designed for America's growing heavyset population. The Centers for Disease Control and Prevention said that 34 percent of Americans epoch 20 and older -- more than 72 million forebears -- are obese. That is up from 15 percent three decades ago. And Living XL hopes to catch that expanding market.
The company's catalog offers extensive bike seats, heavy-duty scales, colossus robes, oversize towels and nearly 450 other items specifically designed for torrential Americans. "We be in sympathy this customer, his quotidian life," said David A. Levin, CEO of Casual Male Retail Group.
"If you're working in your garage, you require a stool that can report your weight. If you're accepted to your kid's soccer game, you requisite an extendable chairwoman to stay in. If you're at your office, you destitution an workplace chairman that can promote your approachable of weight. It takes on so many dimensions." Casual Male's water problem is selling clothing to big and lofty men.
But in 2006, Levin was looking to extend the company.
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