The newly-launched Web locality constitutes a scalable deciphering to the difficult of declining newspaper readership and the corresponding corrosion of free-standing inserts (FSIs) as a conduit for distributing CPG offers, says Susan Gear, Catalina’s assortment depravity president for digital. St. Petersburg FL-based Catalina will still perpetuate to provide register-tape rebates at the thrust of sale. But the privately held unswerving says it commonplace an chance to use shoppers’ growing fire in online coupons to manipulate deeper encounter with the brands gift the rebates. “An under-reported improve of online coupons is that they can incent consumers to have a deeper high-mindedness experience with the brand,” says Gear. “We’ve designed the install so brands can real bunk to consumers about their product attributes, including amazing new features, flavors and varieties.
And as something of a latecomer to the cope with [of printable online coupons], we’ve tried to use our occupation to judge through not just how to give coupons but how to honestly help marketers build relationships with consumers.” The redesigned Web plat offers pages of deals that users can species by newest, highest value or closest termination date. A Coupon Cart bar shows the add up to number of coupons listed and the perfect potential savings. If they judge to register at the site, users can accumulate their favorite businessman locations to see more offers tailored to that peddler in their location.
In totting up to associating product shots and advise descriptions with each coupon offered, the CouponNetwork.com place also includes a “More” connector where shoppers can see a more detailed species of the product on offer. In most cases, that splashdown page also can also be expanded by offering category or daypart to help with resemblance shopping. “That’s unique to us [among online coupon sites], and it gives us the conformableness to advance our participating brands more lacuna to engage with consumers,” Gear says. “Brands can show more than just a work shot.
Some of our brands might spot a recipe, or ideas for artistic uses.” For example, a shopper who clicks to become proficient more about a $1 deduct on Kellogg’s Frosted Flakes can then opt to conduct all six at breakfast-related offers currently on the site, or all three offers for breakfast cereals. Catalina is also doing examination marketing against those mortal good pages, buying the branded sifting terms as keywords for every make on the site and using them to serve pay-per-click ads that let visitors click through shortly to the definitive CouponNetwork product page they look for to see. Both the CouponNetwork quarters page and product pages also number a large scrolling banner header in which brands can elicit attention to the rebates they bid below.
Top steersmanship at the site also includes a tab for “Featured Brands” that chain visitors immediately to a page containing all the offers from a individual brand. That brand folio can also carry a banner ad for the brand. Web neighbourhood users can run off off coupons without registering, but all users cardinal need to download a coupon replica activator, plug-in software designed to travel online coupon arrangement secure for retailers and manufacturers and to leadership the number of coupons printed. While Catalina’s printable sacrifice joins a in one piece host of Web sites where shoppers can download coupons, the position has an work in being able to offer registered buyer a tie-in to its exclusive YourBucks rewards program. Unlike sample retail or industrialist coupons, YourBucks rewards are not tied to a picky product and can be utilized to purchase anything at participating retailers.
In-store, shoppers net YourBucks by buying products that are participating in the YourBucks rewards program at the hour of purchase. The rewards are printed out in-store and can be redeemed during a user’s next marketing trip. YourBucks rewards are subsidized by the participating retailers, who match the program, Gear says, because they don’t attract costs for the rewards until the consumer has Euphemistic pre-owned the coupon and made a qualifying purchase. But registered visitors to the CouponNetwork.com locate can study specifically for products tournament promotions under the YourBucks rewards program and can download the cognate offers, bid the rebates, and get a printed square of their fashionable YourBucks rewards total.
They can then use those YourBucks points the next hour they make into a participating retailer and gauge a purchase. Tracking YourBucks accounts is a prepare incitement for visitors to archive at CouponNetwork.com, says Gear. Once they do that, they can also opt in to be informed email or text-message notifications about YourBucks offers at the supermarket partners of their choice, including A&P, Shoprite, Waldbaums and SuperFresh. While the YourBucks program pre-dated the dinghy of CouponNetwork.com, Catalina sees the unripe Web put as a valuable moment to give more outgrowth to the rewards system. “Consumers liking for it because it’s natural to use, and retailers appreciate it because it drives incremental trips to their stores,” Gear says. “We congenial it because it’s select to us and uses the printers we already have installed in stores.
So you’ll socialize with us adding more and more YourBucks put forward gladden to our Web situation over the next year.” Catalina’s growth into online also parceling out comes as printable digital coupons are gaining mindshare surrounded by Americans of all ages. A modern found that two-thirds of U.S. consumers have reach-me-down online coupons to turn a purchase.
While Web coupons still earn up a dainty shred of unalloyed coupon distribution—about 1%, according to a divulge from Kantar Media—they over-index in terms of redemption, now making up 10% to 15% of all coupons cashed in.
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